Experience:
Title: Writer, Editor, Content Lead
Education: Bachelor's degrees in Journalism and English from The University of Kansas
Expertise: Sales & Marketing Alignment, Project Management, Video Production, Content Strategy
Experience: Michael Martin is a seasoned writer and editor with a passion for helping people make life-improving decisions. With over 24 years of experience, he has created engaging content for top brands like West Elm, Casper, and Beachbody, and has bylines in prestigious publications covering a wide range of topics from film and music to fitness and health. As the Principal Writer and Content Strategist at Smarten Content Works, Michael has driven growth and revenue by leveraging data and industry trends to lead content strategy initiatives.
